From: John Paduchak
There’s a massive problem in the Internet Marketing arena. Marketers and developers are literally leaving massive amounts of money on the table simply because they have virtually no idea how to monetize their backend. In fact, many of them don’t even really understand what back-end profits are all about.
These people focus all of their attention on their front end products, outright rejecting the PASSIVE, automatic recurring cash machine that is right at their fingertips. Many of these people don’t even consider just how many lost profits are a result of their one-dimensional viewpoint.
(It’s probably a good thing that they don’t know what they are doing, otherwise they’d be sick to their stomachs at the thought of how much money they are literally throwing away).
If this sounds like you, and you’ve yet to incorporate a backend system into your sales funnel, don’t blame yourself. In truth, there’s very little solid information on exactly HOW to build a backend system and for the most part, marketers who peddle out information products don’t even have a system set up of their own!
Most marketers are leaving thousands of potential additional dollars unclaimed.
There are marketers who have been working online for years before they start implementing a back-end into their different offers… and they’re literally amazed when they discover exactly what they had been missing.
Some even get angry at themselves at just how much they had lost out on over the years.
If you are hesitant to spend any time learning how to set up a back-end, ask yourself…When is the easiest time to sell a product to your target audience?
It isn’t a particular time of day, or season, or even economic situation.
The life-changing answer to such a simple question is…
"When your customer has JUST purchased from you!".
It makes sense… in fact, it’s an undeniable (and obvious) fact that many of us mistakenly overlook. We fight for that first sale, we create an outstanding product that is bound to drive in buyers and right when we have them in our hands, what do we do?
How easy do you think it is for our competitors to literally steal our sales if we heat up the customer base, tease them with a product and while they’re in an outright buying frenzy, hungry for more information, eager to buy MORE and MORE from us and we toss them out in the cold?
Where do you think these buyers are headed if WE fail to give them direction?
They’re scrambling over to the competition, that’s where they are.
"It’s like dangling bait in front of thousands of hungry fish and shaking it off
so we only pull in a single guppy…"
Yet, many of us we don’t even consider just how much money we’re losing. We think that building a profitable backend is simply too complicated or too much work.
But it’s a lot easier than you think to…
||Add a single "license upgrade" to an EXISTING product and generate thousands in additional sales that can take only minutes to set up.
||Spend a few hours creating a 12-15 page report that offers "enhanced training" to an existing information course that can yield thousands in profit up front and continue to generate income EVERY single day with absolutely NO updates or maintenance required.
||Offer "multi-format" options to existing buyers for the same ebook and generate even more easy revenue, along with adding incredible value to your existing product.
Results like this speak loudly, even to the most skeptical (and lazy) marketer like me. After seeing the extra cash pouring into their bank account, most marketers will never go back to focusing on single-sales again.
YOU will never be able to go back, either.
You deserve to squeeze every last dime out of the products and services you sell. After all, you’ve worked hard to create the best products possible, right?
It’s not only a matter of de-valuing your time and efforts if you allow competitors to steal your thunder simply because you are not giving your customers everything they need, BUT you are doing ALL of the hard work for them.
When a customer purchases a product from you, you need to strike while the iron’s hot. There is no better time to offer them a related product or service like there is right after they have purchased from you.
You’ve done the work… you’ve secured the sale… you’ve lured them in and YOU should be the only one capitalizing from all of that combined effort. By setting up a simple back-end system, you can instantly maximize your online income from the VERY same customer base without any extra work involved!
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