Are you looking for a new way to market your business? That’s not surprising; it’s hard to be original all the time. Do you know what video marketing is? If you have not, you should try it. It allows you to connect with a wide audience of people. The next few paragraphs outline some basic information that will get you started.
If you don’t track the statistics about who’s watching your video, you can’t possibly know what works and what doesn’t. Monitor the effectiveness of each video you make, and compare them to each other as you go along. That will help you determine what works best and what just doesn’t work for you; use the best working techniques going forward.
Always provide your customers with relevant information. You want to bring in new customers, right? This means you must compel them to want to watch and share your videos. The content choice is very important.
Use your video to provide a solution for a dilemma that many people have. When the video is done, the content should be abundant. Mention that sharing is caring!
Ask your friends, family and colleagues to assist your video marketing efforts. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. Do not shy away from using multiple personalities in videos.
Then collect data from the comments you receive and statistics to make your next video better. Put into practice what you’ve learned to improve the content and quality of your videos.
The best way to keep your viewers coming back is by keeping your videos interesting. Boring content is the best way to drive away users, which is extremely bad for business. Your viewers should be wanting more at the end of each video. You will attract more viewers if your content is interesting.
Use a professional interpreter if you make foreign language videos. Google translate tends to output gibberish for all but the most simple texts, so don’t use it. When your videos have the proper translation, your select customer base will understand it better and respect you for your efforts.
You need to be real and honest if you expect to be a video marketing success. Hidden motivations within videos are never a good thing. If your goal of the video is to sell something, then make that clear. Create relationships between yourself and your customer base by using comments. Work with other business owners and become an expert at what you do.
There should be a screen grab of your website within your video. This technique will allow your viewers to see your website in action. Screenshots also can be used when showing a how-to video. Try saving a copy of the screenshot and then use some video editing program to include it into the video.
Focus on a certain topic and choose a descriptive title filled with keywords. Make sure your titles are relevant and interesting to draw viewers in. They’ll want to hear what you’re talking about if you pique their interest with the title. Take the time to think of creative and relevant titles for successful video marketing.
There are various people that use the Internet on a mobile device, so keep this mind for your videos. On a small screen, text or smaller items can be hard to see. Mobile users will really appreciate you if you keep them in mind.
Start your video message with a greeting to your potential customer. Explain who you and your business are before delving into the content of the video. At the end of each video, say farewell in a cordial way, and repeat your business name as a way to reinforce your identity.
Once you have some experience with video marketing, you’ll be able to start pushing the limits of the technology. Well executed video marketing efforts can dramatically increase your customer base. This helps you reach more customers and grow your profits.
John Paduchak started out in brick and mortar business, but quickly got involved in online business as it became evident that his offline businesses could benefit greatly from online exposure. You can visit our other sites at:
The Social Media Experiment on G+ – http://www.johnlikes.info/SocialMediaExperiment
Our Private SocialAdSummit Community – http://www.johnlikes.info/SoloAdSummit