Most people hear the words “e-mail marketing” and instantly think of spam, and thus aren’t very sympathetic to the idea. You can create a good email campaign that entice your readers will enjoy and learn from. Read the following article to learn some great ways to use right now to start an e-mail marketing.
Know who your audience and be focused. After you have established a small reader base, come up with ways to induce them to get their friends signed up. Your email base can really grow by itself.
Use A/B testing of different subject lines to test effectiveness. This gives you the information you need to figure out which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Always get customer permission before you contact your customers via email marketing. Most people are inclined to ignore or delete them unread. You might also discover you are violating your ISP policy when you send emails to people who do not want to receive them.
It is very good idea to require people that are interested in receiving emails from you to double opt-in. Although it is an extra step for your customer, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Avoid using a lot of graphics in your marketing newsletters.
Let subscribers choose how many messages they want to receive, how much personal information they relinquish to you, and how much information they wish to disclose.
Because of this, it’s important to take some time and create a template that lets you put your colors, fonts and logos that you use on all of your marketing materials.This will allow people to recognize your readers to instantly recognize your company.
Know your audience in order to have a marketing campaign that is successful. What are they interested in seeing? What are their reading preferences? How can you utilize those insights to increase your sales? The tips you’ve read here should provide you with many of the answers you seek!
John Paduchak started out in brick and mortar business, but quickly got involved in online business as it became evident that his offline businesses could benefit greatly from online exposure. You can visit our other sites at:
The Social Media Experiment on G+ – http://www.johnlikes.info/SocialMediaExperiment
Our Private SocialAdSummit Community – http://www.johnlikes.info/SoloAdSummit